Why brokers and lenders need to build new websites—not patch old ones
If you're still on WordPress, Wix, or a decade-old template, you're leaving leads and trust on the table. Here's why it's time to build a modern site—and what "modern" actually means.
Why WordPress and Wix aren't built for brokers and lenders
WordPress and Wix are great for simple blogs or small business sites. But when your site is the first impression for a $500K SBA loan or a $2M equipment deal, "good enough" isn't. Here's what actually happens.
- •Speed. Most WordPress and Wix sites load in 4–8 seconds on mobile. Google and your prospects both punish slow sites—you lose rankings and bounces before anyone sees your offer.
- •Plugins and bloat. The more you add (forms, calculators, chat, SEO plugins), the heavier the site gets. Performance drops, and you're stuck choosing between features and speed.
- •Mobile-first reality. Most of your traffic is on a phone. Drag-and-drop builders and generic themes weren't built for high-stakes, mobile-first lending—so forms lag, CTAs get buried, and trust suffers.
- •SEO and Core Web Vitals. Google now uses real-world speed and stability (Core Web Vitals) in ranking. Slow, janky sites rank worse. You need a foundation that hits those targets by default, not by piling on more plugins.
What you lose when you stay on a slow or outdated site
Every extra second of load time, every broken layout shift, every buried call-to-action is a prospect who bounces or a deal that never starts. The math is simple:
Leads
Slow sites convert at a fraction of the rate of fast ones. You're paying for traffic and throwing away a big chunk before they even see your offer.
Trust
If your site feels slow or dated, prospects assume the same about your process. First impression is everything in high-ticket lending.
Google visibility
Speed and Core Web Vitals affect ranking. Slower sites get less organic traffic—so you're invisible to people already searching for what you offer.
Why modern, fast websites win for brokers and lenders
"Modern" doesn't mean flashy—it means built for how people actually use the web today: on phones, with low patience, and with Google watching every metric. A modern site is:
- ✓Fast. Sub-second or near-instant load on mobile. That means better Core Web Vitals, better rankings, and more people actually seeing your offer.
- ✓Stable. No layout jumping, no laggy forms. The page feels solid—which builds trust when someone is about to hand you a big deal.
- ✓Built for conversion. Clear headlines, financing ranges, calculators or qualification tools above the fold—so you capture intent instead of losing it to a slow contact page.
- ✓SEO-ready. Clean structure, proper metadata, and schema markup so Google (and borrowers searching for you) can find and understand your site.
What we build: fast, modern sites that convert
We don't use WordPress or Wix. We build sites on Next.js—a modern framework that's built for speed and scale. You don't need to know the tech; what matters is the result:
- •Load times under 1 second on mobile—so you pass Core Web Vitals and keep visitors on the page.
- •No plugin bloat. Everything is built in—forms, calculators, SEO—so the site stays fast as you add features.
- •Mobile-first design from the start, with clear CTAs and lead capture where it matters.
- •Technical SEO built in: metadata, schema, sitemaps—so you rank for the terms brokers and lenders actually search.
We run in commercial lending ourselves (SalesLeadAgent, calculator sites, broker tools), so we know what converts. The goal isn't a pretty brochure—it's a site that loads fast, ranks, and turns visitors into leads.
See how your current site stacks up
Not sure if you need a new build? Run our free website speed test. We'll show you your mobile and desktop scores, Core Web Vitals, and an estimate of how much slow speed may be costing you in lost business.
Free Website Speed Test →Already know you need a new site? See our broker & lender website offering or contact us.